A Short Quiz About Emphasis

A Short Quiz About Emphasis A Short Quiz About Emphasis A Short Quiz About Emphasis By Mark Nichol In every one of the accompanying sentences, there is a deviation from one of the shows about how to pass on accentuation recorded as a hard copy. Distinguish the blunder, and afterward check beneath for rectified forms followed by clarifications. 1. â€Å"So-called ‘notification laws’ expect organizations to tell clients when certain decoded client information is inappropriately accessed.† 2. â€Å"Thus the inquiry isn't one of value, yet of quantity.† 3. â€Å"I assume this was the second when I should encounter a vibe of ‘being one with the universe,’ yet I just wasn’t feeling it.† 4. â€Å"With an offensive force that captured the consideration of all present, she yelled, ‘YOU JUST DON’T GET IT, DO YOU?’† 5. â€Å"After seeing this film, I simply make them comment: ‘I need those two hours of my life back!!!’† Answers 1. â€Å"So-called warning laws expect organizations to advise clients when certain decoded client information is inappropriately accessed.† Clarification: Quotation marks utilized to feature a word or expression, known as alarm cites, are perpetually pointless, and are excess to the expression supposed. (Note that in the past sentence, I didn’t encase the presented slang term â€Å"scare quotes† as I clarified, these quotes are pointless. In any case, I used quotes around the expression in this enclosure, similarly as I stressed alleged above and here in light of the fact that that’s how open expressions and words or hyphenated phrases, separately, are styled when utilized as names of ideas as opposed to as the ideas themselves.) 2. â€Å"Thus the inquiry isn't one of value, however of quantity.† Clarification: Italicization of watchwords can be proper yet is frequently abused. Utilize your judgment to decide if your point needs such accentuation or whether you can depend on perusers to get it without exceptional treatment of words. Ordinarily, they will, and on the off chance that you question it, maybe your point should be communicated all the more plainly. 3. â€Å"I assume this was the second when I should encounter a vibe of Being One with the Universe, however I just wasn’t feeling it.† Clarification: Using quotes for this situation isn’t fundamentally an inappropriate methodology, and it’s fitting in the event that somebody a master, for example recently utilized these words, however in the event that the purpose is joke, mockery, or incongruity, it may not be compelling. Utilizing feature style beginning capital letters is the regular methodology for passing on such a tone. 4. â€Å"With a shrill power that captured the consideration of all present, she yelled, ‘You just don’t get it, do you!’† Clarification: Except in show duplicate (features, headings, and so forth), utilizing every single capital letter is an ungainly interruption. Let the story convey the accentuation; note that in the example sentence, on account of the expressive portrayal in the basic expression, the citation could even get by with a question mark alone (however, on the grounds that it’s a facetious inquiry, the shout point is appropriate). 5. â€Å"After seeing this film, I simply make them comment: ‘I need those two hours of my life back.’† Clarification: Again, let the account accomplish the work. Numerous shout focuses have no spot recorded as a hard copy, but to emulate a hormone-confounded juvenile. What's more, maintain a strategic distance from even single shout focuses; as a rule, they’re superfluous, and if they’re not, they’re most likely a prop for blank composition. Isn’t the dull tone inferred by the absence of an outcry point in the example sentence above more successful than the inept touchiness that a shout point would recommend? Need to improve your English in a short time a day? Get a membership and begin accepting our composing tips and activities every day! Continue learning! Peruse the Writing Basics class, check our well known posts, or pick a related post below:How to Format a UK Business LetterWhat's a Male Mistress?The Pied in The Pied Piper

Children and IQ Testing Coursework Example | Topics and Well Written Essays - 250 words

Kids and IQ Testing - Coursework Example When creating children’s psychological and physical highlights are testing errands. Their learning capacities rely upon the teachers’ impact, condition and individual premiums. Consequently, it is crucial for instructors to recognize their students’ qualities and put more accentuation on their feeble territories. In situations where a few understudies perform well than others, it is the obligation of educators to mastermind private instructional exercises for powerless understudies. This spurs them incredibly and causes them in explaining the zones they didn't comprehend in class. In my view, these skilled understudies ought not be put in exceptional schools rather be blended. That way, they can utilize their aptitudes to enable the feeble ones to understand their objectives (Rosenberg et al., 2007, p. 415). Moreover, talented understudies have a high level of sympathy for different understudies. In this manner, through this they can help their kindred understudies in leading their assignments and meeting the teachers’ destinations. At long last, most state funded schools have not had the option to address the issues of very skilled understudies. This is on the grounds that they need sufficient learning assets to support understudies of such conduct. Therefore,more assets ought to be directed to state funded schools with the goal that skilled understudies can understand their full

Ancient Egyptians Played a Board Game Called 58 Holes

Antiquated Egyptians Played a Board Game Called 58 Holes The 4,000-year-old tabletop game 58 Holes is likewise called Hounds and Jackals, the Monkey Race, the Shield Game, and the Palm Tree Game, all of which allude to the state of the game board or the example of the peg openings even with the board. As you would figure, the game comprises of a board with a track of fifty-eight openings (and a couple of depressions), wherein players race a couple of pegs along the course. It is thought to have been imagined in Egypt around 2200 B.C. It thrived during the Middle Kingdom, however vanished in Egypt from that point forward, around 1650 B.C. Around the finish of the third thousand years B.C., 58 Holes spread into Mesopotamia and kept up its fame there until well into the principal thousand years B.C. Playing 58 Holes The antiquated game 58 Holes most intently looks like the cutting edge childrens game known as Snakes and Ladders in Britain and Chutes and Ladders in the United States. In 58 Holes, every player is given five pegs. They start at the beginning stage to move their pegs down the focal point of the barricade and afterward their particular sides to the endpoints. The lines on the board are the chutes or stepping stools that permit the player to rapidly progress or to similarly as fast fall behind. Old loads up are commonly rectangular to oval and in some cases shield or violin-molded. The two players toss shakers, sticks, or knucklebones to decide the quantity of spots they can move, set apart on the game board by lengthened pegs or pins. The name Hounds and Jackals originates from the brightening states of the playing pins found at Egyptian archeological destinations. Or maybe like Monopoly tokens, one players peg head would be fit as a fiddle of a canine, the other in that of a jackal. Different structures found by archeologists incorporate pins formed preferred monkeys and bulls. The pegs that been recovered from archeological destinations were made of bronze, gold, silver, or ivory. All things considered, a lot more existed, yet were made of transient materials, for example, reeds or wood. Social Transmission Variants of Hounds and Jackals spread into the close to east not long after its creation, including Palestine, Assyria, Anatolia, Babylonia, and Persia. Archeological sheets were found in the remnants of Assyrian vendor provinces in Central Anatolia dating as right on time as the nineteenth and eighteenth hundreds of years B.C. These are thought to have been brought by Assyrian dealers, who additionally brought composition and chamber seals from Mesopotamia into Anatolia. One course along which the sheets, composing, and seals may have voyage is the overland course that would later turn into the Royal Road of the Achaemenids. Oceanic associations likewise encouraged universal exchange. There is solid proof that 58 Holes was exchanged all through the Mediterranean area and past. With such broad conveyance, its typical that a lot of nearby variety would exist. Various societies, some of which were adversaries of the Egyptians at that point, adjusted and made new symbolism for the game. Surely, other antiquity types are adjusted and changed for use in neighborhood networks. The 58 Holes gameboards, be that as it may, appear to have kept up their general shapes, styles, rules, and iconography - regardless of where they were played. This is to some degree astounding, in light of the fact that different games, for example, chess, were broadly and uninhibitedly adjusted by the way of life that received them. The consistency of structure and iconography in 58 Holes might be a consequence of the multifaceted nature of the board. Chess, for instance, has a basic leading group of 64 squares, with the development of the pieces subject to a great extent unwritten (at that point) rules. Interactivity for 58 Holes relies carefully upon the board design. Exchanging Games The conversation of social transmission of game sheets, when all is said in done, is as of now of extensive insightful research. The recuperation of game sheets with two distinct sides - one a nearby game and one from another nation - propose that the sheets were utilized as a social facilitator to empower neighborly exchanges with outsiders in new places. In any event 68 gameboards of 58 Holes have been found archeologically, including models from Iraq (Ur, Uruk, Sippar, Nippur, Nineveh, Ashur, Babylon, Nuzi), Syria (Ras el-Ain, Tell Ajlun, Khafaje), Iran (Tappeh Sialk, Susa, Luristan), Israel (Tel Beth Shean, Megiddo, Gezer), Turkey (Boghazkoy, Kultepe, Karalhuyuk, Acemhuyuk), and Egypt (Buhen, Thebes, El-Lahun, Sedment). Sources Crist, Walter. Tabletop games in Antiquity. Anne Vaturi, Encyclopedia of the History of Science, Technology, and Medicine in Non-Western Cultures, Springer Nature Switzerland AG, August 21, 2014. Crist, Walter. Encouraging Interaction: Board Games as Social Lubricants in the Ancient Near East. Alex de Voogt, Anne-Elizabeth Dunn-Vaturi, Oxford Journal of Archeology, Wiley Online Library, April 25, 2016. De Voogt, Alex. Social transmission in the old Near East: twenty squares and fifty-eight gaps. Anne-Elizabeth Dunn-Vaturi, Jelmer W.Eerkens, Journal of Archeological Science, Volume 40, Issue 4, ScienceDirect, April 2013. Dunn-Vaturi, Anne-E. The Monkey Race - Remarks on Board Games Accessories. Prepackaged games Studies 3, 2000. Romain, Pascal. Les reprã ©sentations des jeux de pions dans le Proche-Orient ancien et leur implication. Prepackaged game Studies 3, 2000.

Capital Punishment Essays (1010 words) - Ancient Greek Philosophers

The death penalty Essays (1010 words) - Ancient Greek Philosophers The death penalty During the Greek Golden Age, workmanship and theory communicated hellenic weltanschauung, their one of a kind point of view toward the world and lifestyle. Through crafted by specialists, dramatists, and savants, one can see the two sides of the tangled frameworks of the world, for example, great versus insidious, request versus disarray, soundness versus transition, relativism versus absolutism and parity and concordance. The Greeks were realists. They received the philosophical regulation which says that physical issue is the main reality in the universe; everything else, including thought, feeling, mind and will can be clarified as far as physical laws. Their realism was communicated in an unnecessary respect for common, excellent material things and concerns. They utilized their craft to show the wonders of mankind and man. The stone workers of the Golden Age pointed to make agile, solid and superbly framed figures. Their craft indicated regular positions and attentive articulations as opposed to conceptual works of art. Their guidelines of request and parity became measures for old style craftsmanship in western development. The Greeks were glad for their sanctuaries and other engineering, made to respect the divine beings and enhance the polis (city-state). Their acclaimed engineering styles were the substantial Doric segments and the slim looked over Ionian segments. The Parthenon, the Greek sanctuary for the goddess Athena, is a perfect case of evenness and extent. The sides of the Parthenon give an optical fantasy of ideal equalization on all sides. Their craving for balance in workmanship and engineering speaks to the parity of the world; request and balance are communicated in the straightforwardness of lines and shapes. The subsequent by and large structure cooperates to accomplish congruity. In old Greece, open dramatization was more than diversion. It was a type of government funded instruction. It managed issues of significance to the individuals, for example, the authority of the pioneers, the intensity of the individuals, inquiries of equity, profound quality, wars, harmony, the obligations of the divine beings, family life and city living. Aeschylus expounded on the wraths and how they rebuffed man for bad behaviors. This shows he accepted that bedlam would be rebuffed in light of the fact that request (and law) is the perfect state. Sophocles is most popular for his plays of Oedipus. Those plays managed family and urban dedication. The Greeks underlined, especially in their plays, the significance of dependability as an objective to take a stab at. We get familiar with a great deal about Greek perspectives through their way of thinking, which truly implies the adoration for information. The Greeks instructed through a progression of inquiries and answers, so as to all the more likely educate about existence and the universe. The primary scholar was Thales. He put stock in absolutism furthermore, unceasing issue. He said that water was the first issue and that without it, there would be no life. Parmenides expressed that solidness and changelessness were the fundamental states of the universe. He accepted that change is just a deception and that one's faculties can just handle shallow real factors of progress. Heroditus contended with Parmenides saying that change was the essential state of the real world. He further asserted that all changelessness was bogus. In this manner he considered things to be normally being in motion rather than a steady state. Democritus contended with both Parmenides and Heroditus. He demanded that there is not much and that lone issue existed. He at that point proceeded to state that everything is made of close to nothing imperceptible particles, snared in various game plans. He was an atomist. The Greek scholars proceeded to scrutinize the idea of being what's more, the importance of life. Pythagoras was the main metaphysicist, one who concentrates past physical presence. He put stock in a detachment among soul and body, a restriction among great and fiendish and among friction and concordance. In the fifth century, the Greeks gained from Sophists, who accepted that the perspectives on society are gauges and the sole estimation of good, truth, equity and magnificence. Protagoras was a critic. He said that, man is the proportion of all things. He had faith in a steady motion, and that nothing is totally right or on the other hand wrong, however subject to change. His view is a lot of like that held by Parmenides. The rationalists at that point posed an inquiry, for example, what might occur if things that weren't right were seen by society as worthy? What, for instance,

The Psychology of Instant Gratification and How It Will Revolutionize Your Marketing Approach

The Psychology of Instant Gratification and How It Will Revolutionize Your Marketing Approach What is your marketing approach and how well is it serving you?Marketing efforts are crucial in any business. If marketers do a good job and sales increase, everyone is happy. If the sales go down, marketers are one of those to be questioned.The marketing industry is also shifting and trends change very quickly.In the recent past, some changes have been happening.For example, in the area of content, there has been a shift from purely textual content and now images and video are a must.More recently, the AR and VR technologies have been adopted into marketing.These two technologies are changing marketing in big ways, especially VR.Still, there is one thing that seems to remain constant.Any changes in it can only be towards an increase in intensity but not a replacement.That thing is instant gratification.What is instant gratification?Instant gratification is the response or reaction of the brain when it gets what it wants. It is mainly an emotional response to the satisfaction of a de sire.Whenever you desire something and you get it, you experience pleasure as a result.That pleasure is registered in your brain and since pleasurable experiences are more preferred, you end up desiring more of such experiences.This naturally pushes you to want to get the things which make you happy.Even if the happiness will only last a short while.In some cases, the experience will even cost you more, but the power of emotions often beats the power of logic.This is how many people end up doing things which bring them short-term happiness at the expense of long-term benefits of restraining themselves.Consider the below examples of instant gratification:Hitting the snooze button instead of waking up â€" you know very well that you ought to wake up and prepare for work or exercise. These are important if you are to achieve your life goals. Instead, you choose to sleep for just 5 more minutes, only to end up doing so for 1 hour.Despite this happening many times, and you remember it th e next morning, you still follow the same path. Of course, the more you do it the more your brain strengthens that habit. But at the core of it all, is a desire to sleep more and work less.Eating fast foods instead of healthy foods â€" you probably decided that you want to become healthier this year. You promised yourself, and maybe your friend or spouse too, that you’ll stop eating junk food.But driving by McDonald’s could be the biggest temptation for you. You know you can have something better at home. You know the health benefits of home-made food and the health dangers of the fries and burgers. But you still go for the fries.Watching film series on a work night instead of sleeping early â€" “Have you watched it?” asks your friend. And it doesn’t take long to decide that you’ll watch the latest TV series tonight. It’s a busy day and you figure out that you need some rest.What are the pros and cons? It’s obvious the pros of sleep outweigh those of watching the ser ies. In any case, you can watch anything you want over the weekend.But strangely, you somehow can’t wait. You would rather sacrifice your sleep for entertainment tonight.These are common   examples of decisions made daily throughout the world.Decisions which despite being known to be wrong, are nonetheless made and implemented.It’s the world of instant gratification. People want good experiences now.Even when the experiences can wait, they would rather have them now.USING INSTANT GRATIFICATION FOR MARKETINGInstant gratification is a powerful force and when you use it in your marketing campaigns, you’re sure to reap the benefits.All you have to do is give your customers and prospects what they wantâ€"instantly or soonest possible.This can take different forms.It may be providing something immediately, for example a download. It can also take the form of providing it quickly such that, compared to the time it would have naturally taken, your delivery gets considered instant.Letâ €™s look at some ways you can implement this.Use the “Now” Messaging TacticSince it’s all about immediate satisfaction, you can show your ability and willingness to provide it using certain words.And the best word to use is “Now.”It can’t get any more instant than now.Some alternatives include “immediately,” “today,” “right now” and “don’t wait!”Using these words will create the impression that the benefit to be enjoyed is available immediately.This is a powerful message to your customers.Let’s look at an example. You will notice that these are common usages as you have most likely seen them. You may even have fallen for the “trick” going for the expected benefits.A Blog ExampleBlogs have become the epicenter of communications for companies.As much as there are interactions on social media, they often reference blog articles.This happens through companies posting links on their social media pages of articles on their blog.Why?They want you to visi t their blogs. The more you visit their blogs, the better for them.One of the biggest reasons is that it increases their online credibility which in turn improves their search engine ratings.Improving your search engine ratings has many benefits.It can both directly and indirectly increase your chances of getting more leads. With more leads, you have potentially more customers, resulting in higher sales and higher profits. This means business is good.But as always, the competition is tough. You’re not the only one with this knowledge or the only one going after these customers. So what do you do?You look for something to offer your blog visitors. This has to be something you’re sure they will love.Having done your market research and understood both your target market and target audience, prepare the solution and provide it. Now how you provide it is where the trick lies.Assuming you are giving away an e-book, here are two messages you could use.Non-Catchy MessageDownload our fr ee e-book and learn how to cook great meals.Cathy MessageGet this FREE e-book NOW and become a master chef!Apart from the difference in capitalization and number of words, do you notice something? Does the message sound the same in the two sentences?No.As much as both sentences convey a similar message, the second one does a better job in convincing the visitor to download the e-book. Here is a short analysis of the interpretation of the two messages:Get vs Download â€" you have to ask yourself some questions here. Do people prefer working for something or getting something? Obviously, people prefer getting something. The less work involved, the better. The word “get” implies that there is little effort involved.Both the words “Download” and “Get” are verbs as used here, so there is action involved. But when you tell someone to download something, they ask themselves some questions.What is the size of the e-book? Do I have enough space to save it? How long will I wait fo r it to download? Is it worth the wait?Telling them to “get” may also be subject to questions. But given the above four questions, you will at least reduce the number to zero. Getting says that it’s just a matter of taking it and reading it. But downloading brings about questions of internet speed, extra web pages loading, ads etc.Capitalization â€" the word “free” is in both sentences. But when it’s capitalized in the second one, there is emphasis. No visitor will read that sentence and miss out the word. There have been many studies pointing to the desire for consumers to get free stuff.When you selectively use capitalization, it brings out the message better. It becomes clear that there are no costs involved.Using the word “NOW” this is where it gets interesting and the pleasure principle gets to work. Nothing beats getting something now, at least for the majority of people. And the best thing is, even if the material was not the best, at least the visitor didn†™t wait for long to prove it.From the visitor’s perspective, they didn’t take too long to be able to rate the book. Remember that the point is to get the book downloaded.The issue of the content being worthy is a different oneâ€"important all the same. And you have the responsibility to ensure your content is of value.The important thing here is that the visitor got the book as soon as possible. In other words, he got it NOW.That’s what he wanted and he got it because you provided the means to it.When he leaves your blog, he can testify that he got what he wanted.If you made the material good and through it convinced the reader that you’re worth buying from, then he will become your customer. And what he experienced, he will share with others too.Doing something vs becoming someone â€" the other thing that comes out in the second sentence is the promise of becoming someone. In comparison, the first sentence promises the ability to do something. Which is better?The ability to do something might be temporal. It may come with much excitement but the ability may not materialize always, especially in view of challenges.For instance, you might have the ability to prepare great meals, but what if they take longer than you expect?In contrast, think about becoming a master chef. Preparing great meals becomes a natural ability you possess. If you are to prepare a meal which takes time, your mastery will help you develop a way around the time issue.This is why it’s easy for those into cooking to develop new recipes compared to us who only cook for the sake of eating. For them, there is satisfaction in the cooking.They will even be happy to just cook for others without having to eat.Thus, the second sentence has a better promise than the first one.And for that reason, it will get you what you want, whether it is email addresses, registrations for a class etc.Make Big (but Attainable) PromisesAlong the lines of making promises, part of winning using instant grati fication is through big promises.The key word here is “big.” But be careful not to over-do it. You cannot afford to lie to your customers and prospects. You’re better off gaining trust slowly than fast then losing it.Whatever promise you make, it has to be attainable. Don’t just be sensational about it.Before claiming that the product you’re offering will improve the life of someone, test it.Have you used it yourself? Do you personally know someone who has used it? Did it make the difference you are claiming it will make?Be sure to handle this part of the campaign well and ascertain the attainability of the promise. From there, you can go ahead and make the big promise.If there is one thing you need to keep in mind all along, is that instant gratification must provide two things. The desirable thing and the immediate means to get it.For a successful promise in your marketing campaign, these two ingredients are a must:1. The end result â€" promises are things which you have been assured of getting at a later time. Parents often promise their kids gifts for good performance in school. Managers promise employees rewards e.g. promotions, for improved productivity. Promises are all over.But what makes one promise stand out from others is the value it holds. And the value it holds has to do with the current situation someone is in and how it affects them. Once you know how bad the situation in someone’s life is, then you’re better able to make a big and relevant promise.2. The short time frame â€" making a big and relevant promise is one thing, but attaining it is different. Attaining a promise can be affected by either the difficulty involved or the time required.The difficulty involved should be dealt with at the product or service production level. Whatever you offer should make it easy to achieve the end goal. There should be no inconveniences which customers must endure for the sake of getting the result.After making the usage of the product conve nient, then make it deliver in record time. If other solutions give results after a month, let yours do so after two weeks.If others solve the problem in 3 months, do so in one. Just make sure the results are permanent and of high quality.A Toothpaste ExampleThere are many toothpaste manufacturers but one of the most popular is Colgate-Palmolive.This is a big conglomerate that has been in business since 1928, although the beginnings date as far back as 1806.There is one toothpaste produced by this company and it’s called Colgate Optic White.This is meant for whitening teeth more than any other toothpaste made by the brand.Among the toothpastes under the “Optic White” label, one called Express White promises to whiten teeth in just 3 days. Clearly, the product is meant for impatient consumers. And it happens that there are many of those.For obvious legal reasons, they company was careful enough to provide some explanation to their claim.There are conditions to be met in order t o achieve the “4 Shades visibly whiter teeth” goal.And going by some comments on the product’s page, the product works as marketedâ€"at least for some people. Source: ColgateIf you wanted to have whiter teeth and you saw that tube, wouldn’t you buy it? Especially if you’ve struggled getting your teeth whiter for some time?That’s the same thing that happens when you tell people that the promise you’re making won’t keep them waiting.The more they wait, the more frustrated they become and start doubting your ability to keep your word.Sell OnlineOne of the commonest ways of satisfying consumers instantly is by giving them the opportunity to buy anything instantly. This is achieved through e-commerce.If you can set up an online store for your products and/or services, you’re on your way there.And here’s the interesting bit: even for physical products, knowing that the delivery will arrive 2 days later doesn’t make it less satisfying.Why?They have already bought it and so they own it.This is opposed to the need to wait 2 days before going to the store to buy the product. And to prove that they own it, they can call the company an d ask about “their” purchase. Even the seller refers to it as such.Have you seen the words, “Click here to track your delivery” on online stores? As long as the transaction is over, the product is yours.If you look at the success of Amazon, you’ll understand how this works. In fact, it works so well that Amazon is taking things a notch higher. They are already doing same-day deliveries. Can things get any better than that?It has been reported that Amazon is also planning to use drones for deliveries. So now it’s not only faster, but also more fun.Drone deliveries promise faster and convenient purchases and even before Amazon gets started, someone else already is. If you sell any product, you can consider using Flirtey for drone deliveries to your customers in record time. Running an online store is one way of telling customers that they can get what they want immediately.Of course, there are many things which go into running a successful online store.And one of them, to ensure instant gratification is not hindered, is to make your site load faster. Also design the checkout process to be quick.Provide 24/7 Chat and Phone SupportEvery business hoping to have loyal customers must invest heavily in customer relationship.This may include having a CRM system as well as having a dedicated team offering customer support.But this may not be enough.As we become more of a global community and business look for customers all over the world, the issue of time zones becomes real.Take for instance a business located in Seattle, Washington. It operates during the day and closes in the evening. This business manages to get two new customers. One lives in the neighborhood while the other is in South Korea. This is a SaaS (Software as a Service) business.The American customer is an entrepreneur looking to launch his startup and needs the software part to be up and running.So he buys the service and faces some challenges during set up. It’s 2.00 AM (entrepreneurs of ten work odd hours) and he needs assistance.Does he wait six hours to get one of your staff to help him set up? And this is the same person who bought your service because your website said “Get started NOW?”Unless he can’t get a better deal elsewhere, waiting may not be an option.Consider the South Korean customer. The local time in his country is 16 hours ahead of the Seattle business. He wakes up in the morning, searches for a SaaS solution and likes the Seattle-based solution. Just like the American entrepreneur, he faces challenges, what does he do?To keep these customers, you have to go an extra mile. Understanding that the global economy is a 24/7 economy, implement solutions which will handle all customers.If hiring a 24/7 customer support team is not feasible, go the technology way and implement a chatbot.You can also use the services of customer support agencies. They will learn your products and services then supplement your daytime staff.When a customer wants help, he seeks to get it immediately.In many cases, they have left other solution providers, believing that you’re the best. Can you really afford to disappoint them?Include AR in Your StrategyIf you want to sustain your customers’ loyalty, you have to keep giving them great experiences. And what else provides infinite possibilities if not technology?The Augmented Reality technology offers a great marketing tool. AR is no longer a strange Sci-Fi idea but a reality many businesses have embraced.It’s ability to enhance the physical environment   by adding other things to it is what makes it great.How do you use this for marketing?Buying new shoes exampleImagine that you want to buy a new pair of shoes. Where do you check first?Amazon?If yes, then you took the bait. That’s instant gratification at work (ref: section on selling online).Anyway, Amazon is a big success and who doesn’t like the convenience of online shopping?So, you do your search and find a cool pair. You instantly l ike it and want to buy it NOW.The size is what you know your size is and the color is just perfect. But something is missing.Is this really the best pair? How will you look in these new shoes?Well, there’s only one way to find out. Buy, have them delivered and fit to see how you look.But what if it doesn’t turn out as great as you thought?Well, one company has the solution to that. And it’s not just another company. This is one you certainly know. You probably have owned some pairs of shoes made by them.Who are they?Converse.Converse used AR to develop an app which helps you see how the shoes you want to buy will look on you even before buying. Check out the video below. Talk of instant gratification.Converse gives potential customers the ability to “wear” their shoes and show them off on their social media pages.This is one perfectly-crafted marketing strategy. It gives prospective customers the opportunity to enjoy the new shoes NOW. And as they enjoy and brag about “t heir” new shoes, they market the product by sharing the photos.The hype will make others download the app and use it. More downloads mean people are loving the app and the experience.What’s the next logical step after enjoying the experience and saying you have shoes you don’t really have? Is it not buying?Both the customer and business get what they want. The customer gets his shoes as the business gets the sales it wanted.It’s a win-win situation.CONCLUSIONInstant gratification will not be phased out by evolution or technology. If anything, as technology gives us a faster life, instant gratification can only increase.As a business owner or marketer, you will do well to tap into this. Know what exactly your target market wants, produce it then craft the right message about it. You will then realize that consumer desires and business growth are related after all.

The Portrayal of ‘the Other’ and Its Relationship to the City in The Roaring Girl and The Witch of Edmonton. - Literature Essay Samples

â€Å"By its nature, the metropolis provides what otherwise could only be given to traveling: namely, the strange† – Jane Jacobs. In both The Roaring Girl and The Witch of Edmonton the figure of ‘the other’ emerges through the female characters subversion of normative gender roles. Furthermore, one could argue that the city space serves to felicitate this breaking with gender expectations. As evidenced through the differing treatments of Moll Cutpurse and Elizabeth Sawyer; both of them are examples of aberrant female behaviour by Jacobean standards, yet Moll resides in the city and emerges as the triumphant hero, while Elizabeth inhabits a rural space and is punished as a villain. An alternate argument can also be made that these characters otherness stems not from their gendered defiance, but rather from their positions of low social standing and the power that they still retain despite their lowly position. A key point, that merits further exploration, is that the character of Moll and Elizabeth express not only gender anxiety but also the class anxiety that was emerging amongst the growing cosmo politanism of the seventeenth century. Judith Butler described gender as a series of â€Å"performative acts,† citing the act of drag or cross-dressing as a performance tool through which the audience begins to â€Å"see sex and gender denaturalized by means of a performance which avows their distinctness and dramatizes†¦their fabricated unity.†[1] Dekker too filters the norms of Jacobean gender politics through ‘performative act’ associated with appearance. For Dekker’s contemporaries cross-dressing was highly controversial and often considered a signifier of corrupt femininity, King James famously issued an edict to the London clergy for them to preach â€Å"against the insolency of our women, and their wearing of broad brimmed hats, pointed doublets, their hair cut short or shorn and some of them stilettos and poniards.†[2] It is no coincidence then that Moll is predominantly distinguished as ‘the other’ through her masculine dress. Unlike most of the character s Dekker uses detailed stage directions to describe what Moll’s dress, â€Å"a frieze jacket and a black safeguard,† emphasising the importance of Moll’s dress in relation her characterisation. She is distinguished from the other characters by the difference of her clothes, and it is her dress that serves as the real location of her alienation. She is stripped of femininity and becomes just â€Å"a creature† or â€Å"a monster.† Throughout Act 2, Scene 1 Moll is separate from the discussions of the gallants or the shopkeepers except when they either want to gossip about her or attempt to trick her. Characterizing her as a figure of fascination and alienation. Moll is constantly being surveyed not only by the audience watching The Roaring Girl but also by the audience she has within the play. It can be argued that this performance of Moll’s can only function within the confines of the city, in which she is provided with the merchant and shopk eepers she needs to create and keep up her costume. This effort is specifically evident in the first scene Moll is introduced, in which we see her taking great pains to shop for clothes and accessories. Therefore, through Moll’s costume – a characteristic with significant theatrical associations – Dekker establishes her as an outsider of her own sex and an outsider who can only survive within the limits of the city space. Similarly, The Witch of Edmonton explores alternate femininity. However, unlike The Roaring Girl, the female other is framed through the lens of witchcraft instead of cross-dressing. Although the conflation of masculine attributes with unconventional woman also remains an important conceit within the play. Orgel argues that, â€Å"Witches, though epitomizing what was conceived as a specifically female propensity for wickedness, were also regularly accused of being unfeminine or androgynous.†[3] Elizabeth Sawyer, like Moll Cutpurse, can be interpreted as a figure of the unfeminine due to her presentation in juxtaposition to Susan Carter, who epitomizes the ideal seventeenth century woman. Susan is young, beautiful and wealthy, while Elizabeth is â€Å"poor, deformed and ignorant.† It is noteworthy that when she questions Old Banks identification of her as a witch, â€Å"Dost call me witch?† he replies, â€Å"I do, witch, I do; and worse I would, knew I a name more hateful.† Elizabeth is initially identified as a witch, not because she practices the craft, but because among the small society of Edmonton her position as an unfeminine woman defies any other classification. This false identification is further compounded by the claustrophobic village environment. A majority of the characters introduced exhibit prior knowledge of â€Å"The Witch of Edmonton† and thus there is little room for individual reinvention within the community. Later, when Elizabeth embraces the identity of witch one could argue that, like Moll, she is engaging in a series of Butler’s â€Å"performative acts† that serve to subvert her cultural boundaries. Similar to Moll, Elizabeth also alters her appearance, though she does this through harming her own body by sealing her pact with the devil (in the form of The Dog) with blood. Emphasising the break from the normalcy, Elizabeth defies event the traditions of her body as brings what should remain physically inward and presents it outwardly. Likewise, Elizab eth also gains a familiar in the form of the Dog and learns Latin incantations, symbols that signify witchcraft and sinful habits to the Jacobean audience. Moreover, it is through this ‘acts’ that Elizabeth is able to enact revenge against her neighbours, as through them she harms their crops and, in the case of Anne Ratcliffe, drives them mad. Ultimately, Elizabeth fulfils every stereotype associated with witches, a figure that is emblematic of subversive womanhood. One could nonetheless argue that Moll and Elizabeth are not ‘other’ because of her alternate presentation of gender, but because they are characters who occupy positions of alternate socio-economic that cannot be placed within the categories of he Jacobean class system. Female to male cross-dressing was not as perceived by the Jacobeans as sinful as some sources (like King James’ letter) would make it appear so. Firstly that there were no sumptuary laws that banned masculine dress. In fact the only laws concerning dress that existed during the seventeenth century forbade wearing silk and velvet unless one was descended from nobility, suggesting that Dekker’s contemporaries were far more concerned with lower classes impersonating the upper classes, than women appearing dressed like men.[4] Furthermore, the androgynous women were highly eroticised, â€Å"The Elizabethan ideal, at least of aristocratic womanhood, was what we would call boyish and they called womanly: slim hipped and flat-chested.†[5] This sexualisation of cross-dressing women is evident in Laxton’s desire to seduce Moll and Sebastian Wengrave’s sexual excitement as the sight of his fiancà ©e Mary dressed as a page, â€Å"Methinks a woman’s lips taste well in doublet.† Thus, while the cross-dressing women does remain an outsider through her performative act of emulating masculinity she is offered a degree of acceptance, albeit highly erotically charged, from the patriarchal society. What many critics have found most interesting about Moll’s historical inspiration is â€Å"not her successful manipulation of gender codes but her ability to manipulate them from within her own class.†[6] Within the Roaring Girl Moll occupies a liminal space between the classes as evident through her ease movement throughout the various city spaces presented in the play. In her introductory scene the audience see her move from each merchantâ₠¬â„¢s shop to the other, an action with which only the other gallants also exhibit, while the merchant’s remain within the middle class and domestic spaces of their shops. In further scenes, Moll occupies more rural, rougher spaces like Gray’s Inn Field and in contrast, the home of Sir Alexander Wengrave, a space associated with the aristocracy. In all of them Moll exudes ease and power, through her besting of Laxton in a duel, and her foiling of Sir Alexander’s and Trapdoors plot to arrest her. It is especially noteworthy that Moll’s adversaries are presented as powerful males, and in the case of Sir Alexander, powerful fathers and thus she is placed in total antagonism to figures emblematic of the patriarchy. However, she is not entirely triumphant in her opposition as an element of patriarchal control is placed on the characterisation of Moll through her decision not to marry, thus the ending of her line. Which serves as a salve as her challenge to cul tural norms cannot be carried on through a legacy. Ultimately, it is Moll’s blurring of class boundaries that reflects certain anxieties of the period, and the threat the upper classes perceived in the growing middle class who were beginning to exercise considerable power and erode the long established patriarchal power structures. Similarly, Elizabeth is an outsider not because she is actually a witch, but because she defies the regimented class system of Edmonton. After she makes the deal with the Devil he reveals that he cannot allow Elizabeth to â€Å"see revenge† by killing Old Banks as â€Å"he is loving to the world/And charitable to the poor.† This failure to fulfil her position as a witch is further evident in her continued mispronunciation of the Latin spell that the Dog teaches, and which Cuddy Banks mocks her for throughout their exchange in Act 2, Scene 1. The ‘acts’ through which Elizabeth frames her new identity, are only functioning on a purely superficial level, and do little to characterise her as ‘the other’ as she was arguably already occupying that position before the action of the play, due to her social position within Edmonton. Which is characterised as a deeply hierarchical and conservative, as evidenced by Old Carter’s wish to â€Å"spare the Mastership, call me John Carter. Master is a title my father, nor his before him was acquainted with† and his distaste with city wedding ceremonies, preferring â€Å"bread, beer and beef – yeomen’s fare, we have no kickshaws, full dishes, whole bellyfuls.† Moreover, this concern with tradition that the characters exhibit is often associated with land – Old Thorney needs Frank to marry Susan to obtain her dowry so they can afford to keep their land and Somerton is considered a better marriage match for than Warbeck as â€Å"he has a fine convenient estate in West Ham, by the Essex. Elizabeth Sawyer presents a challenge to this patriarchal traditions associated with class and property that many argue typifies the cultural norms Renaissance drama challenged as â€Å"the traditional linkages between body, property and name are called into question.†[7] Elizabeth is a woman who has little patriarchal power exercised over her as they only fem ale character in the play who is not a wife or a daughter, and is the only character who voices opposition towards the gentry. When she is first introduced to the audience she is trespassing on a male characters land, gathering a mere â€Å"few rotten sticks.† Rather than her embracing of witchcraft it is this deliberate ignorance of the perceived sacred boundaries of property serves that as Elizabeth’s first transgressive act, as she defies the implicit property laws that govern her community. Elizabeth also expresses a dissatisfaction throughout with her situation, equating it with property metaphors, †¦I’d go out of myself And give this fury leave to dwell within This ruined cottage ready to fall with age. This evoking of dilapidated building and the wish to vacate it suggests a desire for upward mobility. This presents a stark contrast to the conservatism of Old Carter and a threat to the upper classes as characterised by Sir Arthur Clarington who ultim ately advocates for her execution not because of evidence of witchcraft but because she suggests that she has knowledge of his affair with Winnifride during the trail, â€Å"Dare any swear I ever tempted a maiden/With golden hooks flung at her chastity.† Though this accusation is general, and suggests that Elizabeth has no explicit information of the relationship, it poses a threat to Sir Arthur. Thus, Elizabeth is killed not because of her sins, but because she threatens to undermine the status quo. She represents the anxiety that the upper classes had concerning the lower and is viewed as a parasitic force, â€Å"shunned and hated like a sickness† as she is ability to gain power is seen as a greater threat than Frank Thorney, a murderer. Cuddy Banks must re-establish the village boundaries through the tradition of ‘beating the bounds’ and exorcise the devils anti-establishment influence to London, where it will be tolerated As in the society of Edmonton subversive class attitudes can only exist in urban spaces where, incidentally, they pose little threat to gentry whose power stemmed from the land they occupied in predominantly rural areas. The execution of Elizabeth and the exorcism of the Dog, arguably represent the upper classes upholding the power dynamic that maintains them in society. Therefore, while Elizabeth Sawyer and Moll Cutpurse are ostracized due to their alternate presentations of gender to conclude that it is the sole reason would be reductive and ignorant of the class anxieties evident throughout both plays. The characters associations with capital means and land, position them not only in opposition to normative gender roles but also to the hierarchal class system that governed Dekker, Ford and Rowley’s contemporary society. Elizabeth and Moll’s alternative womanhood is used as a vehicle to express the anxieties of the upper class towards the growing power of the lower cl asses. Moll is ‘saved’ as she is a highly eroticised figure, she is treated with exceptionalism, and thus is tolerated by the patriarchal society that upholds the gentry. Through the play, and through the performative elements that inform her character, Moll is presented as merely a once occurring spectacle. While Elizabeth exemplifies entirely anti-patriarchal sentiments that threatens the norms of the text’s contemporary culture and therefore must be removed. Through her identification as a witch, Elizabeth is associated with histories of subversion. Moreover, she is presented in a rural, and thus insular, setting that magnifies destabilizing forces and therefore cannot be tolerated. [1] Judith Butler, Gender Trouble: Feminism and the Subversion of Identity, (London, Routledge, 1999) p. 173 [2] Letters of Sir John Chamberlain, ed. Norman E. McClure (Philadelphiay, 1939) vol. II, 286-7 [3] Stephen Orgel, Impersonations: The performance of gender Shakespeare’s England (Cambridge, 1996) p. 110 [4] Ibid, p.98. [5] Ibid, p.70 [6] Stephen Orgel, ‘The Subtext of The Roaring Girl’ (London, 1992) p. 20 [7] Stephen J. Greenblat, Learning to Curse: Essays in Early Modern Culture, (London, 1990) p.141

Definition and Examples of Argumentum Ad Misericordiam

Ad misericordiam is an argument based on a strong appeal to the emotions. Also known as  argumentum ad misericordiam  or  appeal to pity or misery. When an appeal to sympathy or pity is highly exaggerated or irrelevant to the issue at hand, ​ad misericordiam is regarded as a logical fallacy.  The first mention of  ad misericordiam  as a fallacy was in an article in the  Edinburgh Review  in 1824. Ronald Munson points out that [n]ot all mention of factors which appeal to our sympathies is irrelevant [to an argument], and the trick is to distinguish legitimate appeals from spurious ones (The Way of Words). From the Latin, appeal to pity   Examples and Observations Your Honor, my incarceration is cruel and unusual punishment. First, my prison-issued shower sandals are grossly undersized. Secondly, the prison book club consists mainly of prisoners who club me with books.(Sideshow Bob in Day of the Jackanapes. The Simpsons, 2001)This appeal to our emotions need not be fallacious or faulty. A writer, having argued several points logically, may make an emotional appeal for extra support. . . .When an argument is based solely on the exploitation of the readers pity, however, the issue gets lost. Theres an old joke about a man who murdered his parents and appealed to the court for leniency because he was an orphan. Its funny because it ludicrously illustrates how pity has nothing to do with murder. Lets take a more realistic example. If you were a lawyer whose client was charged with bank embezzlement, you would not get very far basing your defense solely on the fact that the defendant was abused as a child. Yes, you may touch the hearts of the juror s, even move them to pity. Yet that would not exonerate your client. The abuse the defendant suffered as a child, as woeful as it is, has nothing to do with his or her crime as an adult. Any intelligent prosecutor would point out the attempt to manipulate the court with a sob story while distracting it from more important factors such as justice.(Gary Goshgarian, et al., An Argument Rhetoric and Reader. Addison-Wesley, 2003) Germaine Greer on Hillary Clintons Tears Watching Hillary Clinton pretending to get teary-eyed is enough to make me give up shedding tears altogether. The currency, you might say, has become devalued. . .   Hillarys feeble display of emotion, while answering questions from voters in a cafe in Portsmouth, New Hampshire, on Monday, is supposed to have done her campaign the world of good. If it has, its because people have wished a tear into her stony reptilian eye, not because there actually was one. What caused her to get all mooshy was her mention of her own love of her country. Patriotism has once more proved a valuable last refuge for a scoundrel. Hillarys clipped diction did not falter; all she had to do was take the steel edge off her voice and our imaginations did the rest. Hillary was human after all. Fear and loathing fled New Hampshire, Hillary scored against the run of play, and all it took was the suspicion of a tear. Or so they say. Can the moral of the story be: when youre up against it, dont fight back, just cry? As if too many women dont already use tears as a power-tool. Over the years Ive had to deal with more than one manipulative student who produced tears instead of w ork; my standard response was to say, Dont you dare cry. Im the one who should be crying. Its my time and effort thats being wasted. Lets hope Hillarys crocodile effort doesnt encourage more women to use tears to get their way.(Germaine Greer, For Crying Out Loud! The Guardian, January  10, 2008) An Argument That Raises a Warning Signal ​​Plenty of evidence has been presented that the ad misericordiam is both a powerful and deceptively misleading tactic of argumentation well worth careful study and evaluation. On the other hand, our treatment also suggests that it is misleading, in various ways, to think of the appeal to pity simply as a fallacious argument move. The problem is not that appeal to pity is inherently irrational or fallacious. The problem is that such an appeal can have such a powerful impact that it easily gets out of hand, carrying a weight of presumption far beyond what the context of dialogue merits and distracting a respondent from more relevant and important considerations.While ad misericordiam arguments are fallacious in some cases, it is better to think of the argumentum ad misericordiam not as a fallacy (at least per se, or even most importantly) but as a kind of argument that automatically raises a warning signal: Look out, you could get in trouble with this kind of argument if you are not very careful!(Douglas N. Walton, The Place of Emotion in Argument. Penn State Press, 1992) The Lighter Side of Ad Misericordiam: The Job Applicant Seated under the oak the next evening I said, Our first fallacy tonight is called Ad Misericordiam.[Polly] quivered with delight.Listen closely, I said. A man applies for a job. When the boss asks him what his qualifications are, he replies that he has a wife and six children at home, the wife is a helpless cripple, the children have nothing to eat, no clothes to wear, no shoes on their feet, there are no beds in the house, no coal in the cellar, and winter is coming.A tear rolled down each of Polly’s pink cheeks. Oh, this is awful, awful, she sobbed.Yes, it’s awful, I agreed, but it’s no argument. The man never answered the boss’s question about his qualifications. Instead he appealed to the boss’s sympathy. He committed the fallacy of Ad Misericordiam. Do you understand?Have you got a handkerchief? she blubbered.I handed her a handkerchief and tried to keep from screaming while she wiped her eyes.(Max Shulman, The Many Loves of Dobie Gillis. Doubl eday, 1951)