E-Marketing Electronic Mails and Websites

Question: Discuss about theE-Marketingfor Electronic Mails and Websites. Answer: Introduction E-marketing deals with the direct approach of the company to the client through electronic mails, websites, internet sites and other social media. It is an efficient approach in order to attain a hassle free marketing framework for the organization (Strauss 2016). In this report, TinyType company has been taken into consideration. Started in the year 2014, TinyType is a Malaysia home-based wedding stationeries company that designs and prints wedding stationeries based on the needs and wants of the customer. The company designs wedding stationeries with the objective of meeting the imagination of the customer. E-Marketing Strategy The e marketing strategy for TinyType company should be quite efficient enough in attaining the objectives of the company. This needs to be done with better implementations of plans that have been decided by the organization. This segment deals with the discussion of the strategies to be listed for TinyType company could be stated as 4ps marketing mix strategies ad relationship management strategy. 4ps Marketing Strategies Product- being in the business for two years, the products offered by the TinyType company for wedding stationeries must be designed in such a manner that attracts the customers. By advancing the marketing towards the e marketing structure, the products that are offered to the customers, should be designed in an efficient way (Boone and Kurtz 2013). A section of customized products must be included, that would provide the customers with the opportunity to include their own ideas into the designs and templates being offered. Price- wedding stationery industry have been quite famous nowadays. The competitive status in such a market is quite high with the inclusion of new companies. Hence, the price of the product must be kept in such a manner, which suffices the competitive status of the organization. Competitive pricing strategy must be used. Place- using e marketing services, the company must be able to deliver the products all over the country. This meeds to implement a strong supply delivery chain, that would help in attaining a smooth product delivery option for the organization. Promotion- content plays a major role in the internet marketing of a particular product. TinyType with he aim of manufacturing and acquiring the best wedding stationeries for people all over malaysia, must maintain an attractive website. Videos, pictures must be implemented by the company thereby attaining the attention of the customers. Relationship Management Strategies Customer relationship management is an important aspect of the organization. It helps in maintaining a healthy relation between the producer and the customer (Best 2012). TinyType company must implement te best relationship management strategies that adhered tp the problem of the customers and communicate their feelings into ideas to be implemented. Implementation Plan Marketing Mix Tactics- the tactics to be used in order to implement the marketing mix strategies that have been framed should aim at targeting the customers between 20 to 30 years if age. The tactical tools for marketing must use the competitive pricing strategy along with various promotional tools (Nebenzahl and Jaffe 2013). Information gathering tactics- the information that must be gathered regarding the market structure should be dine through various surveys , that would help in attaining all the needs of the customers. Website analysis tactics- special analysts must be must be recruited for handling the website analysis of the company. They would help in maintaining the website forms, cookies, feedback e-mail, social media comments and likes, log analysis and business intelligence and secondary research. Conclusion E marketing has changed the marketing perspectives of the organization, which helps in enhancing the services of the organization in an efficient manner. The implementation of e marketing by TinyType company would help in framing a strong strategical framework of the organization. With the implementation of e marketing strategies and tactics to analyse these strategies would be helpful in framing the efficient business framework of the organization. Reference Strauss, J., 2016.E-marketing. Routledge. Boone, L.E. and Kurtz, D.L., 2013.Contemporary marketing. Cengage learning. Best, R., 2012.Market-based management. Pearson Higher Ed. Nebenzahl, I.D. and Jaffe, E.D., 2013. Measuring the joint effect of brand and country image in consumer evaluation of global products.Journal of Marketing Practice: Applied Marketing Science.